We lived in Sydney, both of us working in corporate jobs that we didn’t particularly enjoy. We felt unfulfilled and stressed. The jobs we had worked so hard to get were making us unhappy and we felt like we were helping the wrong people. We made the decision on a rainy Tuesday morning. We were sat drinking coffee in bed and out of nowhere, like a light bulb had pinged, we knew we had to design for people and businesses that we truly believed in. That day we registered our business name, got an ABN and have never looked back. We have just turned two years old and we couldn’t be happier.