The festive season is famous for overconsumption, and the consumer frenzy surrounding Black Friday is the perfect example. But the tide is turning, consumers are waking up, and Christmas doesn’t have to be a time for spending excess money to support environmentally destructive brands.

This “Green Friday” season, we’ve decided to shine a light on the brands who are making a positive difference, and harnessing the consumer hype of the season of giving to make a positive impact.

For a selection of forward thinking brands hijacking the Black Friday frenzy this year, check out the Byron based initiative Green Is The New Black via greenisthenewblack.com.au

Zorali’s Green Friday Tree Planting Initiative

The team at Zorali are really upping the anti this Green Friday, and are doubling their tree planting commitment through the Christmas shopping season. During their Green Friday sale, the team will plant 20 trees for every product sold, so you’ll be making the world a greener place by buying your adventure gear from Zorali.

The Conscious Store’s Sustainable Corporate Gift Packages

Our friends at The Conscious Store are helping minimise the environmental impact of corporate Christmas gifting by offering sustainable corporate gifting packages. The TCS corporate gift bundles can be carefully curated to include gifts that will light up the lives of your clients and team members, but without the plastic packaging and environmentally destructive additions that so many gifting options inevitably include. You can learn more about The Conscious Store’s ethical gifting options via our article here.

Rujani Tea’s Three Tree Campaign

Our friends at Rujani Tea aren’t offering any sales this holiday season, but instead are planting three trees for every purchase of their award winning loose leaf tea.

Baxter Blue’s Biggest Sale Ever

Baxter Blue is the eyewear brand helping protect us all from the harm caused by eye strain and over exposure to screens and synthetic light. Their Black Friday sale is offering free shipping and 50% off some of their styles, including biodegradable blue light glasses and stylish sunglasses to keep your eyes safe from UV. The Baxter Blue team also operate a buy a pair give a pair scheme, meaning every pair of glasses purchased sees one pair donated to Restoring Vision.

BEAR’s Skincare Gift

The team at B Corp certified wellness organisation BEAR are offering a skincare treat to their holiday shoppers, giving a complimentary PEACE Essential Daily Face Cleanser and a HARMONY Essential Daily Face Mist to anyone who invests in their WONDER Essential Daily Face Oil (with code HAPPYHOLIDAYS at check-out). It is, in essence, a Black Friday sale, but any purchase from BEAR is a gift to the world through their charitable commitments (to Indigenous Art Club, Great Barrier Reef Foundation and WildArk).

Ben & Jerry’s Unfudge Your Future Flavour

Holiday season is the time for treats, and while we’re big fans of making your own healthy options where you can (you can browse our recipes here), sometimes only ice cream will do. Ben & Jerry’s Unfudge Your Future flavour is a planet-friendly dairy-free ice cream option, with a portion of profits from each tub sold donated to 350.org, to help with their mission to eliminate the use of fossil fuels.

The Conscious Space’s Booster For Ethical Brands

We’ve decided to show our support to ethical brands this Black Friday season by offering the brands who join the TCS community over the next few days a bonus addition to their digital package. Brands who register to become TCS partners over the “Green Friday” weekend (until Monday November 29th) will receive a bonus video placement, and will go into the running to win a complimentary stall space at a TCS event. For more info, and to become a brand partner, email our wonderful partnerships manager on jo@theconsciousspace.com