Our design philosophy is to keep things simple, comfortable and let the prints and colour combinations do the talking. We wanted to create a label that was more than just fashion: sustainable, inclusive, fun, inspirational and reflecting our audience’s needs. We use only natural materials like bamboo buttons & pure linen grown and woven in West Java Indonesia. We source all materials locally working with small businesses and supporting generational skilled artisans.
Our bold autumn collection for her, him and them in a wide size range. Each garment is hand-dyed and printed using traditional wax dying techniques and a stone wash finish. You can come back home with a wearable piece of art!
The co-founder Geraldine Nortje is a notable designer from South Africa, showcasing her collections at Mercedes Benz Fashion weeks and top fashion magazines like Vogue and Marie Claire. Moving to Australia marked a new adventure for her fashion journey and set her on the path to a signature store and launching 2020.DESIGN with her business partner. Second half of the creative duo, Kate Kozak, started her fashion career by establishing a European linen label Seaside Tones in Australia. After two years, she was ready to embark on a new journey and decided to collaborate with a local designer who shares her values and seeks to make a positive impact on the fashion industry.
That is why our style is a combination of culture and skills with distinct influences from Africa, Australia and Bali. The design work is carried out in Australia, where we live and operate the business. The manufacturing process always begins with the textile business in Bali, using traditional block printing and various hand dyeing techniques, creating unique pieces exclusively for us. The individual variation in a handmade textile is what makes our garments unique, therefore no two meters of fabric are the same. All our garments are tailored by a small production family business that shares our ethical values and practices.
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