What problem is your business solving:

Have you ever wondered where your honey actually comes from? By scanning the QR code on your apia honey label you will be taken on a tout of the exact apiary site that your honey was produced from. We also provide a natural solution to common skin conditions such as eczema/dermatitis for those looking for a sustainable alternative to the ‘steroid creams’ prescribed for these conditions ultimately leaving your skin in a worse condition in the long term.

Tell us three unique things about your business:

1. The honey I produce is highly active meaning its classified as ‘medicinal’ on a antibacterial + antimicrobial level
2.  The brand was created out of genuine & authentic intentions with my children suffering from poor skin health
3. The ability to trace the source of your honey is not common in the marketplace so hopefully i build trust through transparency

Can you tell us a little bit about the background and inspiration behind your business?

My grandfather always kept bees about the importance of bees from an early age. When my 2 daughters were born they developed severe eczema and it affected their quality of life tremendously so i went on a journey of trying to source a sustainable longer term solution from a management perspective to keep it under control. Honey + beeswax were common ingredients among the most successful natural treatments available so i started to test and trial my own honey + beeswax on my kids to see if would help them –> results were incredible so i thought about scaling this solution into a business to help others in similar positions