Please give us your elevator pitch:

Happy Planet Toys is an Australian first – we create exciting, engaging toys made from 100% recycled plastic. We manufacture in Australia using locally-sourced recycled milk bottles, reducing our carbon footprint. Our toys are a true closed-loop solution and an important contributor to the circular economy. We use more than 20,000 recycled milk bottles every year to create our toys, and because there are no additional parts or bolts, our toys can be re-recycled too. Most importantly, our products are made to the highest quality, with cute characters and fun functionality, ensuring kids LOVE to play with them.

What problem is your business solving:

Our mission is to reduce Australia’s plastic waste problem by using Australia’s kerbside recycling to create exciting and engaging toys. In doing this, we’re also showing our children how we can reduce waste, that recycling does work, and can be used to create something fun!

Tell us three unique things about your business:

1. Our toys are an Australian first – we are the first company to create toys in Australia from Australian recycled milk bottles.
2. Our toys are 100% Australian designed and manufactured.
3. Our products are manufactured to the highest quality, and they’re easy to keep clean – they can even go into the dishwasher for a deep clean.