About Heliograf

Heliograf is an award-winning collaboration of Angus Ware and Jeffrey Simpson, based in Sydney, Australia. Our debut product Light Soy is a statement on the iconic single-use soy fish. The cute little soy fish are an environmental disaster and lethal to marine life – ironic given their shape. They are emblematic of a broken economic model that doesn’t consider waste

Please give us your elevator pitch:

Heliograf’s debut product Light Soy is a sushi-soy inspired lamp made with ocean-bound plastic, collected at the ‘sauce’ of ocean plastic and up-cycled into our playful lamps. Each lamp also funds the removal of a further 2kg of plastic from rivers and shorelines that contribute to ocean pollution.

What problem is your business solving:

Ocean plastic pollution

Tell us three unique things about your business:

  1. Our unique design
  2. Our sustainable design methodology
  3. Certified recycled materials






"A nice, playful product, cool social commentary and art." Good Design Awards - Gold Winner

Heliograf Values
  • Environmentally
  • OBP Certified

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