Ipsum Skin

Please give us your elevator pitch:

Luxurious, COSMOS-certified organic skincare, consciously created only from highest quality native plant oils, esters and extracts – and supercharged with the power of Australian native botanicals for your best skin.

What problem is your business solving?

The need to use multiple skincare products to achieve your best skin. Each Ipsum product is carefully formulated with unique, potent ingredients to alleviate specific skin issues and to nurture balanced, healthy, radiant skin, without causing adverse effects on humans, animals or the environment. Luxury less is more!

Tell us three unique things about your business:

1. We have full transparency of the provenance of ingredients – from seed, planting, harvest, extraction, transportation, manufacture and packaging of our products. Every step is governed by strict COSMOS directive to ensure that we protect the environment and our end consumer;

2. Regeneration is key – both for our skin and for our ingredients! We proudly sponsor Bush Heritage Australia, a not-for-profit organisation that works with Traditional Owners to protect the land and our native species. We also use native ingredients that help to sustain and cultivate traditional foraging practices and provide support to indigenous communities;

3. All our products are multi-tasking and are ‘engineered’, complex, holistic formulations that use Australian natives to supercharge the effects of other quality native plant oils to achieve optimum results for skin and for general health.

Can you tell us a little about your background and where the inspiration came from for your business?

Working as a beauty journalist and author, over the years I was fortunate enough to meet and interview truly inspirational green chemists, product formulators, botanists, growers and unique brand owners. I developed a growing fascination for plant ingredients and how they can really transform, heal and balance our health and our skin. Creating Ipsum was the logical step to distil all this information and to also produce truly holistic, luxury organic formulations that are not only best for you and your skin, they champion our incredible Australian native ingredients and culture.

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