One Seed

Founded in 2009 in Adelaide, ONE SEED crafts 100% natural botanical perfumes, colognes and multi-purpose elixirs that are vegan and cruelty free. The team is completely transparent about its process and ingredients and creates its scents from plants ensuring at least 80% organic content in every blend.

ONE SEED was and remains completely ahead of the curve, because it was the first natural perfume company in Australia and one of the first on a global scale. According to its founder and resident perfumer, Liz Cook, the brand was born as a response to consumer demand for transparent, all-natural fragrance as well as natural skincare. ONE SEED is also committed to a sustainable and chemical-free lifestyle with a focus on natural health and wellbeing, which has seen its fragrances and skincare awarded time and again.

Each of its tonics and tinctures have thoughtful names like ‘Seeker’, ‘Dreamer’ and ‘Freedom’ which are just as evocative as the aromas within. The bottles are also adorned with a phrase or idiom by a notable poet, writer or artist. From this, it is clear that ONE SEED’s process is greatly inspired by language and words from the greats. The brand’s entire ethos, in fact, is inspired by the words, “when you know better, you do better,” which were spoken by poet and memoirist, Maya Angelou. And keeping this in mind, the team chooses to donate 10% of profits to causes close to their heart.

Natural perfume is as delightfully gentle on the skin as it is on the earth. It also has the ability to create complex scent profiles that change in depth and character upon contact with your skin. This means that when you anoint your décolletage and pulse points with a ONE SEED fragrance, it becomes a version of that fragrance that is completely unique to you. ONE SEED’s nuanced blends range from woody to floral, fresh to oriental. However, to help you discover your perfect perfume, you can design your own signature scent for a truly bespoke olfactory experience.

Please give us your elevator pitch:

ONE SEED is a no-compromise natural perfume company, launched in 2009 as the first natural perfume company in Australia, and one of the first worldwide. We are passionate about creating beautiful organic perfumes and colognes that smell like real perfume without the toxic health and environmental effects of synthetic fragrance. We break the rules on perfume, choosing to be radically transparent in our processes and ingredients. We aren’t “more natural” or “real-ish” – we are 100% natural with 100% real ingredients – no synthetics or harmful chemicals, ever!

What problem is your business solving?

Perfumes contain synthetic ingredients that are toxic to both health and environment. We provide a genuine alternative that is beautiful and does no harm.

Tell us three unique things about your business:

We are fully transparent, completely natural and created completely in-house.

What can attendees expect to see from you at TCS?

Try our complete range of beautiful natural perfumes, meet Liz Cook – the founder and perfumer, and learn more about the hidden dangers of synthetic scent.

Can you tell us a little about your background and where the inspiration came from for your business?

ONE SEED was created in response to the growing consumer demand for natural beauty products at a time when natural perfume was not yet on most people’s radar. We launched in 2009, ahead of the curve, and have worked hard to change the conversation around fragrance and educate people around the hidden dangers of synthetic scent, providing a beautiful healthy alternative without compromise.

To find out more, please visit oneseedperfumes.com

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