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Scratch Pet Food

Please give us your elevator pitch:

 

Honestly good dog food. Scratch is the game-changing dog food that puts dogs and the planet first. We make healthier kibble with fresher Aussie ingredients, shipped free to your door.

What problem is your business solving?

 

Most dog food does them no good, and it’s impossible to know what’s truly healthy for your dog. Without the markups, we spend up to 45% more on whole Aussie ingredients and are the only brand to disclose every ingredient % in your dog’s food. Oh, and with a taste they’ll go nuts for!

Tell us three unique things about your business:

 

1. We give 2% of all revenue to environmental and dog welfare charities

2. Australia’s cleanest & more transparent labelling

3. One of few independent & Australian owned dog food companies

What can attendees expect to see from you at TCS?

Very large photos of cute dogs and some delicious free treats + samples to bring home to their furry compadres.

Can you tell us a little about your background and where the inspiration came from for your business?

 

Mike and Doug started Scratch to fix the dog food industry. It turns out that over 90% of it is owned by three foreign giants and it’s completely unregulated. They wanted to make a dog food you could feel good about, from ingredients to convenience and of course, the planet. Doug had worked in the industry, making food for many of the giants but grew pissed off with how healthy ingredients would get sacrificed to cost, and our dogs were left eating overly processed ingredients that were totally out of balance. Mike had an idea for skipping stores and selling directly to customers, and together they teamed up to make a brand that looked after all of us. We’re proudly in line to be the second dog food B-Corp in the whole world!

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