Fair Trade

Fair Trade helps consumers to act responsibly by choosing products that offer a better deal to the people at the other end of the supply chain.As defined by the World Fair Trade organisation: Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South. Fair Trade Organizations, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade. The Fair Trade charter can be found here https://wfto-asia.com/credibility/charter-of-fair-trade-principles/

Environmentally Sustainable

The quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance

Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment.  Sustainability creates and maintains the conditions under which humans and nature can exist in the productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations. Sustainability is important to making sure that we have and will continue to have, the water, materials, and resources to protect human health and our environment

Strong planet justice systems

Research suggests that consumers respond better to brands that display corporate responsibility, with 73% of people believing that companies should do more than just offer a product or service. These companies have a larger purpose than simple profit-seeking, and are increasingly seen as leaders in their industries.


These products are free from endocrine/hormone disruptors such as phthalates, parabens, BPA-containing packaging. Free from known irritants such as SLES, METHYLISOTHIAZOLINONE AND METHYLCHLOROISOTHIAZOLINONE. They do not test on animals and avoid endocrine disruptors, carcinogens and irritants

Vegan product

Products that do not contain any animal ingredients or animal derived ingredients. This includes, but is not limited to, honey, beeswax, lanolin, collagen, albumen, carmine, cholesterol, gelatin.

Food that is plant based and avoids meat, fish, dairy, eggs,honey

Brands must must show certification to ensure any soy/corn based products aren’t genetically modified or responsible for deforestation

Healthy mind & body

Brands that are making it accessible to more people to live a balanced life in mind, body and soul. These brands are indicative of a broader lifestyle movement to prioritise wellness for physical, internal and spiritual health

Australian made

Product must fit into one of the below categories:

  • Australian Made, The good must be substantially transformed in Australia. 50 per cent or more of the cost of manufacturing and producing the good must be attributable to production or manufacturing processes that occurred in Australia
  • Product of Australia, Australia must be the country of origin of each significant ingredient or significant component of the good. All, or virtually all, processes involved in the production or manufacture of the good must have happened in Australia
  • Australian grown : each significant ingredient or significant component of the good must be grown in Australia and not exported and re-imported; all, or virtually all, processes involved in the production or manufacture of the good must have happened in Australia

Further information available here https://www.australianmade.com.au/


Is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain. A textile product carrying the GOTS label grade ‘organic’ must contain a minimum of 95% certified organic fibres whereas a product with the label grade ‘made with organic’ must contain a minimum of 70% certified organic fibres Further information available here https://www.global-standard.org/the-standard/general-description.html


Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. … B Corps form a community of leaders and drive a global movement of people using business as a force for good. More information here https://bcorporation.com.au/

Community based

Brands that provide client support, not a tangible product. Businesses who’s service may be delivered via virtual platforms or apps.

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