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Outback Tails

Outback Tails

Founded by Jessica Knight and proudly Australian-owned and run, Outback Tails makes quality, sustainable accessories for the furry friends in your life. From the hardworking healers mustering cattle in rural Australia, to the pampered pooches in urban townhouses, Jessica and her team wholeheartedly believes that dogs (and indeed, all pets) are an essential part of the collective human story.

The Outback Tails range includes collars, toys, leads, beds and even ceramic bowls for food and water. The brand’s defining trait, however, is that their colourful and contemporary motifs are developed from indigenous paintings by artists, Pauline Napangardi Gallagher and Ursula Napangardi Hudson. Both Pauline and Ursula are part of the Warlukurlangu Artists Aboriginal Corporation in the Central Desert and proudly tell stories of Jukurrpa (The Dreaming) through their artwork.

The team behind Outback Tails is passionate about giving back. Ten percent of the proceeds from the sale of their products goes back to benefit the artists from Warlukurlangu directly, ensuring the continuation of this positive partnership. They also donate a percentage of profits from their gorgeous animal toys to the Australian Wildlife Conservancy, an organisation committed to saving native Australian animal habitats from destruction. Win, win!

Please give us your elevator pitch:

Outback Tails is a proudly Australian, dog loving company with a passion for quality, sustainability and contemporary design.

What problem is your business solving?

We design beautiful accessories for dogs while making a positive impact both socially and environmentally on the Australian landscape and indigenous people.

Tell us three unique things about your business:

Our products are printed with authentic indigenous art. We give a percentage of sales from our native flora and fauna range back to the Australian Wildlife Conservancy. Our dog toys are all made from sustainable jute and completely non-toxic and natural.

What can attendees expect to see from you at TCS?

A collection of colourful and artistic accessories for dogs printed with authentic indigenous art and scenes of Australian native flora and fauna.

Can you tell us a little about your background and where the inspiration came from for your business?

The inspiration for Outback Tails came from my love of indigenous art and my passion for Australia’s native bush. I wanted to create a line of pet homewares that reflected that passion after 12 years in the industry building my first brand, DOOG, which stands for Dog Owners Outdoor Gear.

To find out more, please visit outbacktails.com

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