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The Rushing Hour

The Rushing Hour

If you peek behind the curtain of the fashion industry, some alarming statistics will stare right back at you. For instance, every year, over one million tonnes of textiles ends up in landfill. And, a single cotton t-shirt takes more than 700 gallons of water to manufacture. However, conscious fashion label, The Rushing Hour, is no stranger to taking a hard look at these facts in the name of sustainability and ethical responsibility. 

Their statistics look a little like this: 30 percent of their pieces are made from rescued designer cast-off fabrics, 25 percent is sourced from recycled or repurposed materials, and 45 percent from organic and ethically grown fibres. With these numbers considered, The Rushing Hour really is at the forefront of conscious fashion. 

Founder, Jacalin Ding, and her team have created a refined capsule of stunning clothing with the busy, modern woman in mind. They are entirely committed to innovation with their sustainable and transparent processes and literally let you see behind the scenes every step of the way. They even show you inside their ethical factories that look after their entire circular process from growing yarn to recycling. 

They have made sustainable fabric sourcing their mission, and their textiles of choice include those made from recycled PET bottles and cast-off designer stock, plus ethically sourced silk, linen and hemp. Plus, in collaboration with One Girl, with every item sold, The Rushing Hour sponsors a girl’s education costs for one month. Not too shabby, in our opinion! It is entirely possible to take positive steps every day to change the world for the better. And with The Rushing Hour, you can look great doing so. 

Please give us your elevator pitch: 

The Rushing Hour makes quality garments that last season after season, with a sustainable and transparent process and ethical factories that look after the entire circular process from growing to yarn, from production to recycling.

What problem is your business solving? 

While ethical production should be a must, it is really only 10 per cent of the full supply chain. It is estimated that 93 percent of Australian brands do not know where their fabrics came from, and we want to challenge that.

Tell us three unique things about your business:

Our products are tailor-made high-street day wear with an edgy vibe. We want to make sure sustainable fashion is approachable with a reasonable price tag. 

What can attendees expect to see from you at TCS? 

We are launching our 100% Biodegradable Collection made with Eucalyptus trees. This is a first in Australia and The Conscious Space shoppers will be among the first to see it. 

Can you tell us a little about your background and where the inspiration came from for your business? 

Growing up in a poor household essentially forced me to figure out how to reuse everything. My sister would outgrow her clothes and they’d become new clothes for me. After I outgrew those clothes, they became materials I used to sew into new outfits (most of which are too embarrassing to share now). They might have even become outfits for my toys, a patchwork book cover or a household cleaning cloth. Very rarely did anything get thrown away in our house. 

A piece of your favourite clothing is like a good friend, sometimes even like a lover. This is because there is a long-term connection between clothes and your everyday life. Like that feeling of putting on a cashmere jumper you’ve owned since you were 15, it still hugs you like your best friend. When you fill your life with things you love and they serve you joy, you’ll value and love yourself more – which is just like a healthy relationship. 

While clothing does need to be functional, it should also connect emotionally to your life and energy. The Rushing Hour is built to make clothing with that emotional quality. I never planned on becoming a fashion designer, but I strongly believe in the social statements I want to pass on. 

Fashion is one of the best canvases I could find to do that. My brand started initially with a passion to contribute to girls’ education in developing countries, as a voice to promote equality, but it has developed into something much bigger since. 

Creators hold a responsibility to make things that inspire and educate. One single designer can’t change the industry, but an army of consumers alongside her can create an immense shift of belief in our society. It’s my honour to have the opportunity to share the makers’ stories, to empower the female garment workers, and able to use this platform to contribute to those in need. 

Thank you whole heartedly for everyone who read, shared our Fashion Revolution coverage and the lovely messages you’ve sent. The fashion industry has a long way to go, but I believe together we are already creating positive waves. I truly look forward to seeing the change – slowly but surely.

To find out more, please visit therushinghour.com

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